lamb,hair,sharma,mcdaniel mktg principles of marketing lamb,hair,sharma,mcdaniel - india cengage learning 2016 - xvii,671p: 27.5cm ISBN: 978-81-315-2034-5 Subjects--Topical Terms: mktg principles of marketing management science Dewey Class. No.: 658.8 / LAM-M 2016 906004