Kotler, philip. Marketing Management / Philip Kotler.; Kevin Lane Keller. - 15th ed. - Noida India: Pearson, c2016 - xxvi, 756p.: ill.; 26 cm. Appendix, Endnotes,Glossary,Index. ISBN: 9789332557185 Subjects--Topical Terms: Marketing Management. Dewey Class. No.: 658.8 / KOT-M 2016 809441