Kotler, philip.

Marketing Management / Philip Kotler.; Kevin Lane Keller. - 15th ed. - Noida India: Pearson, c2016 - xxvi, 756p.: ill.; 26 cm.

Appendix, Endnotes,Glossary,Index.

9789332557185


Marketing Management.

658.8 / KOT-M 2016 809441