TY - BOOK AU - Perreault, William D. ED - McCarthy, E. Jerome. TI - Basic Marketing: A Global- Managerial Approach [+CD] SN - 9780070620186 U1 - 658.8 22 PY - 2005/// CY - New Dehli PB - McGraw Hill Education KW - Marketing KW - Management N1 - Index.1.1 to 1.18 p ER -