Perreault, William D. <br/><br/>
Basic Marketing :  A Global- Managerial Approach  [+CD] / 
William D. Perreault; E. Jerome McCarthy. 
 - 15th ed. 
 - New Dehli:  McGraw Hill Education,  c2005. 
 - xviii, 844p:  ill;  24 cm. 
<br/><br/>Index.1.1 to 1.18 p. 
<br/><br/><label>ISBN: </label>9780070620186 0070620180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER-B 2005 808618