Kotler, Philip <br/><br/>
Principles of Marketing 
Philip Kotler 
 - 15 ed. 
 - New Delhi:  Pearson Pub:  c2014. 
 - viii,732p.:  ill.  28 cm. 
<br/><br/>Include index. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>22  / 658.8