McDonald, Malcolm <br/><br/>
Marketing Accountability  A new metrics model to measure marketing effectiveness 
Malcolm McDonald, Peter Mouncey 
 - India  Kogan Page  2009 
 - viii,293 p.:  24 cm 
<br/><br/><label>ISBN: </label>9780749462635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Accounting, Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658.80072  / MCD-M 2009 902589