Sandra Zoratti <br/><br/>
Precision Marketing Maximizing Revenue through Relevance 
Sandra Zoratti,Lee Gallagher 
 - New Delhi  Kogan Page  2012 
 - xvi,208 p.:  23.5 cm 
<br/><br/><label>ISBN: </label>9780749465353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Management Science
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAN-P 2012 902559