Lovelock,Christopher <br/><br/>
Services Marketing  People,Technology,Strategy 
Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee 
 - Seventh 
 - India  Dorling Kindersley  2011 
 - xx,683 p.:  25 cm 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Management Science
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV-S 2011 900343