Cateora,Philip R International Marketing Philip R.Cateora,Mary C.Gilly,John L.Graham - 15th - New Delhi McGraw Hill 2014 - xxxiii,622 p.: 27.5 cm ISBN: 9789339204464 Subjects--Topical Terms: International Marketing, Marketing, Management Science Dewey Class. No.: 658.848 / CAT-I 2014 900309