Batra Rajeev <br/><br/>
Advertising Management 
Rajeev Batra , John G. Myers , David A. Aaker 
 - 5th 
 - New Delhi  Dorling Kindersley  2006 
 - 768 p.:  24 cm 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management, Management Science
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT-A 2006 900341