TY  - BOOK
AU  - Kincaid Judith W.
TI  - Customer Relationship Management: Getting It Right!
SN  - 9788177581348
U1  - 658.8342 23
PY  - 2003///
CY  - New Delhi
PB  - Hewlett-Packard Company
KW  - Customer Relationship Management, Management Science
ER  -