Buchholz, Todd G.

New ideas from dead CEOs : lasting lessons from the corner office / Todd Buchholz. - 1st ed. - New York : Collins, c2007. - xiv, 300 p. ; ill.; 24 cm.

Includes bibliographical references (p. [271]-285) and index.

A.P. Giannini : Bank of America, the gladiator of banking -- Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons -- Mary Kay Ash and Estee Lauder : the most beautiful balance sheets -- Mary Kay Ash -- Estee Lauder, even the rich like freebies -- David Sarnoff : the road to 30 Rock -- Ray Kroc, McDonalds king of the road -- Akio Morita : Sony, the sound of the people -- Walt Disney : Disney, the imagination machine -- Sam Walton : Wal-Mart, a penny saved is a billion earned.

0061197629 (alk. paper) 9780061197628 (alk. paper)

2007060866


Chief executive officers--United States--Biography.
Businesspeople--History--United States--20th century.
Entrepreneurship--United States--Case studies.
Success in business--United States--Case studies.

HC102.5.A2 / B77 2007

338.092273 / BUC-N 2007 805786