00969cam a22002774a 4500
13053827
20131106135119.0
030110s2004 maua b 001 0 eng
2003042015
0072536764 (alk. paper)
0071214380 (international : alk. paper)
DLC
DLC
DLC
659.1
21
BEL-A 2004 800042
Belch, George E.
(George Edward),
1951-
Advertising and promotion :
an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
6th ed.
Boston :
McGraw-Hill,
c2004.
xxvi, 779, [67] p. :
col. ill. ;
28 cm.
McGraw-Hill/Irwin series in marketing
Includes bibliographical references (p. EN1-EN25) and index.
Advertising.
Sales promotion.
Communication in marketing.
Belch, Michael A.
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