TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Essentials of health care marketing
SN  - 0763732680
U1  - 362.10688 21
PY  - 2004///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Medical care
KW  - Marketing
N1  - Originally published: Gaithersburg, Md. : Aspen Publishers, 1996; Includes bibliographical references and index
ER  -