Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 14th ed. 
 - Boston :  McGraw-Hill/Irwin,  2007. 
 - xxii, 706 p :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 640-663) and indexes. 
<br/><br/><label>ISBN: </label>9780073016344 (alk. paper) 0073016349 (alk. paper) 
<br/><br/><label>LCCN: </label>2005044581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ-M 2007 807615