Czinkota, Michael R.

International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Andover: Cengage Learning, c2013. - xxxv 677p.: ill.; 26 cm.

Included Glossary and Index.

9788131520727


Export marketing.
Marketing.
Pricing.
Globalization.
International business enterprises.

658.848 / CZI-I 2013 807560