Czinkota, Michael R.
International Marketing /
Michael R. Czinkota, Ilkka A. Ronkainen.
- 10th ed.
- Andover: Cengage Learning, c2013.
- xxxv 677p.: ill.; 26 cm.
Included Glossary and Index.
9788131520727
Export marketing.
Marketing.
Pricing.
Globalization.
International business enterprises.
658.848 / CZI-I 2013 807560