TY - BOOK AU - Mohr, Jakki. ED - Sengupta, Sanjit. ED - Slater, Stanley. TI - Marketing of High-Technology Products and Innovations SN - 9789332536623 U1 - 620.00688 22 PY - 2014/// CY - New Delhi PB - Pearson KW - High Technology KW - INdustries KW - Marketing N1 - Index ER -