Lovelock, Christopher H. <br/><br/>
Services Marketing :  People, Technology, Strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 5th edition. 
 - New Delhi :  Upper Saddle River, N.J. :  Pearson Education,  Pearson/Prentice Hall,  c2004. 
 - 674 p.;  ill.;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Dienstensector.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV-S 2004 804055