TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing : The Core: Roger A Kerin; Steven William Hartley; William Rudelius
SN  - 9780071107723
U1  - 658.8 23
PY  - 2007///
CY  - Boston, Mass. : 
PB  - Boston, Mass. : 
KW  - Marketing
N1  - Index
ER  -