O'Guinn,Thomas C. <br/><br/>
Advertising Management with Integrated Brand Promotion/ 
Thomas C.O'Guinn,Chris T.Allen,Richard J.Semenik. 
 - Australia:  Cengage Learning,  c2009. 
 - 648p.:  ill.;  24cm. 
<br/><br/>include index 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / O'GU-A 2009 805196