Batra, Rajeev.
Advertising Management /
Rajeev Batra, Johm G. Myers, David A. Aaker.
- 5th ed.
- Delhi : Pearson, Prentice Hall, Prentice Hall / India, c1996.
- 768 p.; ill.; 25 cm. xiii, 754 p.; ill.; 24 cm.
index.
8178087359
Advertising--Management.
Advertising.
659.1 / BAT-A 1996 804379