TY  - BOOK
AU  - Fifield,Paul.
AU  - Lewis,Keith.
TI  - International Marketing Strategy 1997-98
SN  - 0750635827
U1  - 658.848 22
PY  - 1997///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Strategic planning
N1  - include index
ER  -