TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mookerjee,Amit
TI  - Consumer Behavior [+CD]: Building Marketing Strategy 
SN  - 9780073381107 (alk. paper)
U1  - 658.83420973 22
PY  - 2010///
CY  - New Delhi, Boston
PB  - Tata McGraw-Hill, McGraw-Hill Irwin
KW  - Consumer behavior
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -