Hawkins, Del I. Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. - 11th ed. - New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) Includes bibliographical references and index. ISBN: 9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) 9780070682160 LCCN: 2008044958 Subjects--Topical Terms: Consumer behaviorMarket surveys Dewey Class. No.: 658.83420973 / HAW-C 2010 805270