TY  - BOOK
AU  - Zikmund, William.
AU  - Zikmund, William. 
ED  - D'Alessandro, Steve.  
ED  - Winzar, Hume.  
ED  - Lowe, Ben.  
ED  - Babin, Barry.
TI  - Marketing Research
SN  - 9780170236027
U1  - 658.83 23
PY  - 2014///
CY  - South Melbourne, Victoria : 
PB  - Cengage Learning Australia, 
KW  - Marketing research
KW  - Marketing research--Computer network resources
KW  - Marketing research--Study and teaching
N1  - Includes Bibliographical References and Index
ER  -