Zikmund, William. <br/><br/>
Marketing Research / 
William Zikmund; Steve D'Alessandro; Hume Winzar; Ben Lowe; Barry Babin. 
 - 3rd  Asia-Pacific ed. 
 - South Melbourne, Victoria :   Cengage Learning Australia,   c2014. 
 - xxiv, 624 pages :   colour illustrations ;   26 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/><label>ISBN: </label>9780170236027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Computer network resources.<br/>Marketing research--Study and teaching.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK-M 2014 815964