Caywood, Clarke L. <br/><br/>
The Handbook of Strategic Public Relations & Integrated Communications / 
Clarke L Caywood 
 - 2nd ed. 
 - India:  McGraw-Hill Education,  c2012. 
 - xviii, 904 p.:  ill,;  25 cm. 
<br/><br/> Include Index. 
<br/><br/><label>ISBN: </label>9781259027635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication in management.<br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.45  / CAY-H 2012 815841