TY - BOOK AU - Bajpai, Naval. TI - Marketing Research : An Indian Perspective SN - 9789332536371 U1 - 658.83 23 PY - 2015/// CY - Chennai : PB - Pearson KW - Marketing research KW - Marketing research--Methodology KW - India KW - Marketing KW - Consumer behavior N1 - Inculeds Bibliographcal References and Index ER -