Duncan, Tom <br/><br/>
Principles of Advertising & IMC / 
 Principles of advertising and IMC 
Tom Duncan. 
 - 2nd ed. 
 - Chicago, IL :  McGraw-Hill/Irwin,  c2005. 
 - xxvii, 774 p. :  col. ill. ;  29 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/> Revision of: IMC / Tom Duncan. 1st ed. 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072537744 (alk. paper) 0071111182 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003064200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUN-P 2005 800250