TY  - BOOK
AU  - Lehu, Jean-Marc.
TI  - Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing
SN  - 9788175545854
U1  - 658.827 23
PY  - 2010///
CY  - London, India
PB  - Koganpage
KW  - Product life cycle
KW  - Product management
KW  - Branding (Marketing)--Management
KW  - Branding (Marketing)
KW  - Aging
N1  - Index
ER  -