Arnould, Eric. <br/><br/>
Consumers / 
Eric, Arnould,; Linda Price, George, Zinkhan. 
 - 2nd ed. 
 - Boston:  Irwin, McGraw Hill,  c2004. 
 - xxv, 867p,;  ill.;  26 cm. 
<br/><br/> Indexes. 
<br/><br/><label>ISBN: </label>0071214267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>United States.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARN-C 2004 815363