TY  - BOOK
AU  - Kotler, Philip.
ED  - Armstrong, Gary.
ED  - Opresnik, Marc Oliver.
TI  - Principles of Marketing
SN  - 9789673498345
U1  - 658.8 23
PY  - 2020///
CY  - India: 
PB  - Pearson
KW  - Marketing
KW  - Marketing--Management
KW  - Europe
KW  - Customer relations--Management
N1  - Includes Bibliographical References and Index
ER  -