TY  - BOOK
AU  - Saker,Jim
AU  - Smith,Gareth
TI  - European Casebook on Principles of Marketing
T2  - The European casebook series on management
SN  - 0132276534
U1  - 658.80094 20
PY  - 1997///
CY  - London, New York
PB  - Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references
ER  -