Cravens, David W. <br/><br/>
Strategic Marketing Management Cases / 
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002. 
 - xvi, 685 p. :  ill. ;  26 cm. +  1 computer disc (4 3/4 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying computer disc:  IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher. 
<br/><br/><label>ISBN: </label>0072429461 (alk. paper) 
<br/><br/><label>LCCN: </label>2001044566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA-S 2002 800020