TY - BOOK AU - Green,Paul E. AU - Tull,Donald S. AU - Albaum,Gerald S. TI - Research for marketing decisions T2 - The Prentice Hall series in marketing SN - 9788120307575 U1 - 658.8 22 PY - 1988/// CY - Englewood Cliffs, N.J. PB - Prentice Hall KW - Marketing research N1 - Includes bibliographical references and index ER -