Lehmann, Donald R. <br/><br/>
Product Management / 
Donald R. Lehmann, Russell S. Winer. 
 - 3rd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2002. 
 - xxv, 502 p. :  ill. ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070275491 (alk. paper) 
<br/><br/><label>LCCN: </label>2001030383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.56  / LEH-P 2002 801865