Hemann,Chuck. Digital marketing analytics: making sense of consumer data in a digital world/ Chuck Hemann. - 2nd ed. - India: Pearson, c2018. - xiv,252p.; ill.; 22cm. Subject Index ISBN: 9780789759603 Subjects--Topical Terms: Digital Marketing Dewey Class. No.: 658.87 / HEM-D 2018 815282