TY  - BOOK
AU  - Wirtz, Jochen.
ED  - Lovelock, Christopher H.
ED  - Chatterjee, Jayanta.
TI  - Services Marketing : : People, Technology, Strategy 
SN  - 9789332587687
U1  - 658.8 23
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Professions
KW  - Management
KW  - Customer services
KW  - Relationship marketing
N1  - Appendix, Glossary, Name Index, Subject Index
ER  -