TY  - BOOK
AU  - Smith,Paul.
AU  - Berry,Chris.
AU  - Pulford,Alan.
TI  - Handbook of Strategic Marketing Communications: New ways to build and integrate communications
SN  - 8124202923
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Crest
KW  - Marketing--Management
KW  - Strategic planning
N1  - include index
ER  -