Randall, Geoffrey. Branding: A Practical Guide to Planning your Strategy/ Geoffrey Randall. - 2nd ed. - New Delhi: Kogan Page, 2004. - vii,184p.: ill.; 23cm. ISBN: 9788175542004 Subjects--Topical Terms: Branding (Marketing) Dewey Class. No.: 658.827 / RAN-B 2004 1100310