TY  - BOOK
AU  -  lamb,hair,sharma,mcdaniel
TI  - mktg principles of marketing
SN  - 978-81-315-2034-5
U1  - 658.8 23
PY  - 2016///
CY  - india
PB  - cengage learning
KW  - mktg principles of marketing management science
ER  -