TY  - BOOK
AU  - keller kevin lane,m.g.parameswaran ambi,jacob isaac
TI  - strategic brand management building measuring, and managing brand equity
SN  - 978-93-325-4220-4
U1  - 658.827 23
PY  - 2015///
CY  - india 
PB  - pearson
KW  - strategic brand management buijding,measuring,and managing brand equity management science
ER  -