keller kevin lane,m.g.parameswaran ambi,jacob isaac <br/><br/>
strategic brand management building measuring, and managing brand equity 
kavin lane keller,ambi m.g.parameswaran,isaac jacob 
 - india   pearson  2015 
 - xxix,586p:  25.4cm 
<br/><br/><label>ISBN: </label>978-93-325-4220-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>strategic brand management buijding,measuring,and managing brand equity management science
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S 2015 906018