Winston, Wayne L. <br/><br/>
Marketing Analytics :  Data-Driven Techniques with Microsoft Excel / 
Wayne L. Winston. 
 - Delhi:  Wiley;  2014. 
 - xxx, 690p.:  ill.;  24 cm. 
<br/><br/>Index. 
<br/><br/><label>ISBN: </label>99788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microsoft Excel (Computer file).<br/>Marketing research--Data processing.<br/>Electronic spreadsheets.<br/>Computers.
<br/><br/><label>Dewey Class. No.: </label>658.80072  / WIN-M 2014 812365