Principles of marketing [+CD] / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2001.Edition: 9th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0130263125 (hardcover)
- 0130283290
- 0130883689
- 658.8 21 KOT-P 2001 804546
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
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Audio Visual Materials
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Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.8 KOT-P 2001 CD804546 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | Book Shift to Central Library | CD804546 | |||
Books
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Lahore Business School Library Book Cart | Book | 658.8 KOT-P 2001 804546 (Browse shelf(Opens below)) | Available | Shifted to old campus library in 2013 | 804546 |
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| 658.8 KER-M 2006 CD804543 Marketing / | 658.8 KOT-P 1999 CD804943 Principles of Marketing [CD] / | 658.8 KOT-P 1999 CD804954 Principles of Marketing [CD] / | 658.8 KOT-P 2001 CD804546 Principles of marketing [+CD] / | 658.8 MAR- 2000 CD804045 Marketing [+CD] / | 658.8 MAR- 2000 CD804506 Marketing [+CD] / | 658.8 MIL-F 2000 CD807835 Fundamentals of marketing / |
Includes bibliographical references and indexes.
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.