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Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

By: Contributor(s): Material type: TextTextPublication details: Delhi.; Person: c2015. c2016.Edition: 11 edDescription: xxvii, 508p. : illustrations ; 29 cmISBN:
  • 9789332537644
  • 9789332555099
Subject(s): DDC classification:
  • 658.8342 23 SCH-C 2015-16 806657
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Revised edition.

Includes bibliographical references and indexes.

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