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Strategic Management Concepts : A Competitive Advantage Approach / Fred R. David.

By: Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: 14th edDescription: xiv, 386 p. : col. ill. ; 28 cmISBN:
  • 9788120348851
Other title:
  • Strategic concepts management [Cover title]
Subject(s): DDC classification:
  • 658.4012 23 DAV-S 2013 806663
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 64, LBS Book 658.4012 DAV-S 2013 806663 (Browse shelf(Opens below)) C1 Available 806663
Books Books Lahore Business School Library Shelf No. 64, LBS Book 658.4012 DAV-S 2013 806664 (Browse shelf(Opens below)) C2 Available 806664
Books Books Lahore Business School Library Shelf No. 64, LBS Book 658.4012 DAV-S 2013 806665 (Browse shelf(Opens below)) C3 Available 806665
Total holds: 0

Previously published under title: Strategic management.

Includes bibliographical references and indexes.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.

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