Strategic Communications Management : Making public relations work / Jon White, Laura Mazur.
Material type: TextSeries: The EIU seriesPublication details: [London] : Economist Intelligence Unit ; Wokingham, England ; Reading, Mass. : Addison-Wesley Pub., c1995.Description: xvi, 277 p. ; 24 cm. illISBN:- 0201593769
- 659.2 20 WHI-S 1995 804390
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 88, LBS | Book | 659.2 WHI-S 1995 804390 (Browse shelf(Opens below)) | Available | 804390 |
Total holds: 0
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659.2 RED-E 2014 806758 Effective Public Relations and Media Strategy / | 659.2 RED-E 2014 806757 Effective Public Relations and Media Strategy / | 659.2 RED-E 2014 806756 Effective Public Relations and Media Strategy / | 659.2 WHI-S 1995 804390 Strategic Communications Management : | 659.2 WIL-P 2009 815315 Public Relations : Strategies and Tactics / | 659.20973 LEV-B 2003 804190 A Branded World : | 659.285 MAR-R 2002 804248 Reputation marketing : building and sustaining your organization's greatest asset / |
Includes bibliographical references (p. 269-271) and index.