Marketing Channel Management : People, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg.
Material type: TextPublication details: Westport, Conn. : Praeger, 1996.Description: xx, 262 p. ; 24 cm. illISBN:- 0275954390 (alk. paper)
- 658.84 20 MCC-M 1996 800352
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books | Lahore Business School Library Shelf No. 85, LBS | Book | 658.84 MCC-M 1996 800352 (Browse shelf(Opens below)) | Available | 800352 |
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658.84 KRA-F 2001 804323 Financing and Building an E-Commerce Venture / | 658.84 LEW-D 2001 804321 Data warehousing and e-commerce / | 658.84 LOU-M 2001 804339 M-commerce Crash Course : | 658.84 MCC-M 1996 800352 Marketing Channel Management : | 658.84 MEN-S 2000 804320 Scaling for E-Business : | 658.84 MOH-I 2004 804238 Internet marketing : | 658.84 NEW-W 2001 804319 Wireless rules : |
Includes bibliographical references (p. [251]-255) and index.
Foreword / Ray Goldberg -- Ch. 1. Marketing Channel Overview -- Ch. 2. Marketing Channel Participants and Their Functions -- Ch. 3. Marketing Channel Structure and Physical Distribution -- Ch. 4. Market Characteristics and Channel Management -- Ch. 5. Organizing to Manage the Marketing Channel -- Ch. 6. Effective Responsibility without Authority -- Ch. 7. Building the Marketing Database and Forecasting Sales -- Ch. 8. Calculating Market Share and the Competitive Share Analysis -- Ch. 9. Managing Products, Managing Markets -- Ch. 10. Marketing Programs and Pricing Strategies -- Ch. 11. The Marketing Channel Planning Process -- Ch. 12. Legal Issues in Channel Management.