Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.

By: Newell, Frederick, 1926-
Contributor(s): Lemon, Katherine N. (Katherine Newell)
Material type: TextTextPublisher: New York : McGraw-Hill, c2001Description: xxii, 330 p. ; 24 cm. illISBN: 007137437X (alk. paper)Subject(s): Marketing | Internet marketingDDC classification: 658.84 Online resources: Publisher description | Table of contents | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 82, LBS
Book 658.84 NEW-W 2001 804319 (Browse shelf) Available 804319
Total holds: 0
Browsing Lahore Business School Library Shelves , Shelving location: Shelf No. 82, LBS Close shelf browser
658.84 MCC-M 1996 800352 Marketing Channel Management : 658.84 MEN-S 2000 804320 Scaling for E-Business : 658.84 MOH-I 2004 804238 Internet marketing : 658.84 NEW-W 2001 804319 Wireless rules : 658.84 ONK-I 1997 805299 International Marketing: 658.84 PAU-I 2005 803909 International Business/ 658.84 POW-D 2000 804233 Direct marketing /

Includes bibliographical references and index.

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